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Vice President of Administration - Arkansas Scholarship Lottery

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LAF Productions Friendly Associates

Ralphie Lockhart, Training Specialist IV
877.523.5278, ext. 527
Ralphie Lockhart, Training Specialist IV

Ralphie is an exceptional leader. He believes that a leader must motivate, as well as, inspire those who have the potential of becoming great leaders. Also, Mr. Lockhart's innovation inspires his creative side as it pertains to logically thinking outside the box. Ralphie is a perfectionist at getting his work done because failure is not an option for him.

Ralphie has been an actor for 15 years and has modeled for 3 years. His passion to succeed is a navigational tool that has driven him to greater lengths. That which he thought was the impossible, he made possible. Furthermore, he is a graduate of the University of Phoenix with a BA degree in Business Science and Management, and is in pursuit of becoming a successful entrepreneur.
Ralphie's motto:

"Become liberated from your fears. Never let your fears allow you to be inadequate from success because failure is never an option, only a state of mind."


Kelsey Dum, Creative Services Director
877.523.5278, ext. 525
Kelsey Dum, Creative Services Director

Kelsey has experience in everything from creating logos/branding elements to producing television and radio commercials for large clients such as Alltel Wireless, Tunica Casino/Resort, Arlington Hotel, University of Central Arkansas, Central Arkansas Water, Coalition for a Tobacco Free Arkansas, and the University of Arkansas at Fayetteville.  He has also done a huge quantity of direct mail for about 85% of the auto dealership market in Dallas/ Fort Worth.

Kelsey has been pinstriping and airbrushing for about 5 years intensively, and has gold leafed for about 3 years. His custom paint jobs span motorcycles; hot rods and cars; trucks and big rigs; boats; mailboxes and even a custom-painted Kitchen Aid® Mixer. Kelsey's philosophy: "If it takes paint, I’ll paint it."

Kelsey paints custom mural work and portraits, whether it’s on an automobile, a restaurant wall, your kids bedroom, or even your garage or workspace.

Kelsey brings a creative mind, innovative concepts, great work ethic, fun personality and really out-of-the-box thinking.

"I would love to work for you and fulfill your creative needs...and wants." 

Don Green, 3D Artist, 2D Cell Type Animator, Storyboarder and Illustrator
Don Green, 3D Artist, Storyboarder and Illustrator

Don Green has been a computer animator since 1984, an illustrator-painter-sculptor for much longer, and a lover of all things art since the beginning.

The recipient of two international, four national, and eleven regional honors for originality and artistic accomplishment, Don is now moving into the competitive field of fine art.  Working for the most part en plein air, Don is beginning a journey to document the Arkansas landscape, seen through the eyes of a native.

Don will soon have his own website up and running, which will feature the almost daily paintings that he plans to execute.

To keep his sense of community involvement alive (in particular his interest in the "New" Eco-awareness movement), Don will also feature daily cartoons aimed at enhancing public interest in the preservation of our shared natural environment.

Bob Dusek, Graphic Designer
Bob Dusek, Graphic Artist

Bob is a graduate of the Art Institute of Colorado with a B.A. in graphic design.  In his years of experience, he has done work for corporate clients, as well as state and government.  This creative guru has been doing art and design work ever since he was a youngster in junior high when he would spend hours on his bedroom floor doing pencil drawings for friends and family.

Once a competitive athlete, he gave it all up for a college degree.  He is one of 5 kids, and the only boy out of 4 sisters.  He has grown up with a love of the outdoors from camping to canoeing.

“And you know, there's nothing like a cold Dr. Pepper™ by the campfire at night." 

An avid outdoor photographer, he enjoys a simple life, but is always looking for that twist of spice in his life to make things worthwhile.  He has a combined 11 years of experience in design from consulting to art direction and is always looking for a creative challenge.

Delydia Pearson, Strategic Services Director
877.523.5278, ext. 524
Delydia Pearson, Strategic Services Director

Delydia acknowledges that the significance of media placement is just as important as the advertising message itself.

Delydia's responsibilities as Strategic Services Director include media staff supervision to strategically place media on local and national television, radio, print, outdoor and social media, but also supervising special event projects for distinguish clients.

Ms. Pearson started her media career over 20 years ago in Los Angeles, CA., assisting and buying the Los Angeles market for Touchstone Pictures, Los Angeles Times Newspaper, Carl’s Jr., Chevy West Coast, Shakey’s Pizza and Wienerschnitzel clients, to name a few. Honing her negotiation skills, Delydia began placing infomercials for a variety of health related, sunglasses, financial, hair care products, kitchen gadgets, perfumes, dog training and exercise equipment clients in almost all 200(+) markets.

She has also placed infomercials for well-known clients as Time Life Video, Nordic Track, Fingerhut, Guthy Renker Quantum, Jenny Craig Weight Loss Clinics and Ron Popeil’s ShowTime Rotisserie, Food Dehydrator and the Pasta Machine Products.

Delydia has managed and placed direct response on national cable stations for Leptoprin, Zantrex and health-related clients.  She also managed the organization and media placement for Salvation Army’s Western Region 1.3 million-dollar annual account for long & short form, radio and print ads signally for three years.

Delydia has a BA in journalism and loves to travel.

Larry Freeman, President & Publisher
877.523.5278, ext. 523
Larry Freeman, President & Publisher

Larry's professional experience spans 20(+) years in the following endeavors:
  • Acting (Living History, Film, Television & Theater)
  • Emcee and Television Hosting 
  • Graphic Design (Freehand & 2D)
  • Producing (Music, Radio Shows & TV Commercials/Shows)
  • Voiceovers
  • Writing (Booklets, Magazine, Newspaper, Poetry & Short Stories)

Larry has a little more than a decade of combined professional experience in the following:

  • Publishing
    • Audiobooks
    • E-Books
    • Booklets
    • Magazines

Larry has been the creative force behind the look of many well-known brands and a plethora of dynamic products. He is a true talent whose time has come.

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